February 5, 2016
According to a report published by McKinsey & Company, companies that are savvy with customer analytics outperform their competitors when the top executives are involved in marketing.
The statistics speak for themselves:
We hear about the importance of building a data driven agenda with the focus on customer analytics on a regular basis. We also read about the significance of understanding the customer experience and customer sentiment in order to make insight-based decisions.
With facts like these, how can we not pay attention?
As a former CMO, I see the importance of executive involvement and the value of customer analytics.
The data and insights our clients have gained from conducting the Client Trust Index™ have led to plans that have increased sales, the number of referrals, and the number of new customer opportunities.
I’d love to hear from you – what are your thoughts on the importance of customer data?