December 14, 2015
Fast Company Magazine recently published 20 predictions for the next 20 years. Trend # 12 is "Human Empathy will be Central."
Trusted advisors who become masters at empathizing with clients will stand out and become more valuable. We want to do business with people who understand us, who appreciate us and our situation and can relate to what it is like to be in ‘our world’. When we are sensitive to a clients feelings and the issues that are important to them we are mastering one of the most important communication skills there is. Personalized communication is always the most powerful way to identify with the client. It is the key to connecting with clients and earning their trust.
Natalie Doyle Oldfield works with organizations to grow sales, strengthen relationships & improve stakeholder trust and gain a competitive edge. She has worked in marketing, communications and sales in multinational companies for more than twenty years. She is the author of Building Customer Trust and creator of the Client Trust Index™ and the Stakeholder Trust Index™.