Increase Sales Growth by 186% by Understanding Your Customers

February 5, 2016

According to a report published by McKinsey & Company, companies that are savvy with customer analytics outperform their competitors when the top executives are involved in marketing.

The statistics speak for themselves:

  • 126% more profit than competitors
  • 131% more sales than competitors
  • 186% more sales growth than competitors
  • 132% greater return on investment than competitors

We hear about the importance of building a data driven agenda with the focus on customer analytics on a regular basis. We also read about the significance of understanding the customer experience and customer sentiment in order to make insight-based decisions.

With facts like these, how can we not pay attention? 

As a former CMO, I see the importance of executive involvement and the value of customer analytics. 

The data and insights our clients have gained from conducting the Client Trust Index™ have led to plans that have increased sales, the number of referrals, and the number of new customer opportunities.

I’d love to hear from you – what are your thoughts on the importance of  customer data?