January 14, 2016
As I mentioned in Part 1 of this series, I prefer to look at planning “Must Dos” to achieve a goal or vision, and urge my clients to approach planning in a similar way. The other day, a client asked me “what do you think we should work on in 2016 to grow our business?”
This is Part 4 of my answer.
4. Consistently connect and engage with customers using clear simple language.
Visit, engage online, text, Skype, face time, and talk with customers and prospects every single day for several hours a day throughout your working day. Make it one of the most important things you do every day. And remember, the emotional connection can be much deeper on the phone or face-to-face. One of the simplest and most effective ways to engage is to telephone your customer. In other words, " Pick up the phone."
Do this for the next thirty days and you will begin to see your business grow.
It usually takes 5 to 10 interactions with a potential customer or prospect to get noticed. When you take deliberate steps every day to talk to the customers, sales opportunities will increase. Everyone in the organization, regardless of their role or responsibility can make an impact on the customer’s decision to buy from your company. Everyone can create opportunities and everyone can impact the customer’s decision to trust you.
Focusing on the customer should be omnipresent in everything the company does from marketing to operations, finance, project management and delivery.
Long - winded explanations, detailed descriptions and complex arguments confuse customers and often can project evasive, fuzzy thinking, and disorganization to the customer or prospect.
What you say to your customers and prospects must be clear, concise and credible. Clarity and credibility are closely linked. We trust what we believe and what we understand. People are more inclined to believe you when they understand what you are saying.