Who Do You Want on Your Team?

August 25, 2020

A few weeks ago I had lunch with a client at an outdoor patio. To keep his privacy, I'll refer to him as Peter. He's the CEO and owner of a manufacturing company, with 90 employees. Some of his team are working in the plant, while the majority are working from home.

Peter shared with me that he's "learned a lot about his colleagues and his customers over the last few months." He went on to say he's learned who is engaged in the business, who runs effective projects, who is great with customers, who is a strong communicator, who is open to learning, and who he can trust.

As you can imagine, I was intrigued. For those of you who have attended one of my presentations or participated in a virtual program, you know I responded with "tell me more..."

This was his response: "I really want engaged, customer-focused people on my team who have the ability to build and protect relationships of trust with colleagues and customers. I always knew it was important, however, it's now essential if we are going to finish off 2020 on solid ground."

According to my CEO client and friend, Peter, it’s been easy to identify those who have embraced the challenges versus those who have not; those who have adapted or are adapting and those who have not; those who are learning new skills and those who are not; those who are focused on customers and those who are not; and those that stand out as leaders, as trusted advisors to colleagues and customers.

Many business owners are like Peter. Now more than ever, they realize the importance of having trusted advisors on their teams for the long-term success of their companies.

As outlined in my book, The Power of Trust: How Top Companies Build, Manage and Protect It, and in my online course, Becoming a Trusted Advisor, you can learn how to build trust. It's a matter of learning the system and putting it into practice.

Here are five reasons executives and business owners want trusted advisors on their teams. Trusted advisors:

  1. are always looking for ways to provide value,
  2. are confident and effective communicators,
  3. save companies money and increase profits,
  4. proactively take steps to better understand customer relationships,
  5. are hyper-focused on their customer's best interests.

Want to learn more? Read Five Reasons Why Business Executives Want Trusted Advisors On Their Team published in Forbes.

As Peter has discovered, having people on the team who know how to build and protect relationships of trust are key to his company's long-term success.

Now is the time to invest in developing these skills.