The other day I was had coffee with a client, who leads a successful digital agency with over 200 employees in North America. Their clients are many of the most well-known brands in the global hospitality industry.
He was telling me how challenging it was to keep employees motivated, engaged, and focused on customers. Here's what he said:
"Natalie, our employees are tired, they’re all working hard, they’re trying to keep up with the volume of work, however they’re so disengaged, they're not productive and not getting the results. We also have friction inside the company between departments. This has been going on for awhile. Some of our long-term loyal customers have started to complain. And last week last we lost 3 customers. I don't know where or how to start to fix this.”
First place to start: People. As you may have heard me mention in a presentation, training session or read in my book, it always comes down to the people: how they communicate, how they behave and how they serve their customers.
Here are 3 things you can do in under an hour to impact behavior, business outcomes and results.
PS: For your colleagues with profession designations, this will be TOP of mind for them. They have 2 months left in 2022 to earn their continuing education credits.
As one of my former colleagues used to say... the definition of insanity is doing the same thing again + again and expecting a different result.
My client, the leader of the digital agency, had the conversations, is investing in professional development and engagement has increased. They are getting results.
I’ve had similar conversations with business owners from all sectors. If your employees are disengaged and it's impacting your customers, consider the 3 tips described in this article.
People tend to stay with the people status quo unless they absolutely have to change.